India’s triumph at the 2025 ICC Women’s ODI World Cup has not only rewritten cricketing history but also transformed the commercial landscape for the country’s top women cricketers. Following the victory, leading players such as Smriti Mandhana, Harmanpreet Kaur, and Jemimah Rodrigues have seen their endorsement values soar—marking a new era for women’s sports marketing in India.

According to industry estimates, endorsement fees for leading players have risen by 25% to 100% post-World Cup. Smriti Mandhana, one of India’s most recognizable athletes, now commands between ₹1.5 crore and ₹2 crore per brand association. Her portfolio includes Nike, Hyundai, and State Bank of India. Fellow star Jemimah Rodrigues has seen her endorsement fee range from ₹75 lakh to ₹1.5 crore, with brands like Red Bull and boAt tapping into her youthful appeal. Captain Harmanpreet Kaur, the face of Puma and CEAT Tyres, has also witnessed a sharp rise in her market value.

 Marketers note that the World Cup win has given women cricketers a strong emotional connection with fans—comparable to the men’s 1983 moment. Brands are increasingly signing them not just for sportswear but also for lifestyle, technology, and FMCG campaigns. Their authenticity, digital influence, and growing fan bases have made them valuable ambassadors for inclusive and aspirational marketing narratives.

 While women cricketers’ fees remain below their male counterparts’, the post-World Cup surge signals a decisive shift. As brands embrace gender parity and celebrate sporting excellence, India’s women cricketers are finally being recognized as powerful commercial icons—reflecting both their on-field brilliance and off-field influence.